Search:
Type:

First postgraduate programme in Kuala Lumpur to be offered by Universiti Sains Malaysia


Intergrated Marketing Communication (IMC)

The USM’s Integrated Marketing Communication (IMC) postgraduate programme offers applied learning that uniquely combines the rigours of both PERSUASIVE COMMUNICATION AND MARKETING. The programme has been specifically designed to produce decision makers who can navigate effectively between the ANALYTICAL and CREATIVE challenges of IMC. Students will master the principles of IMC and develop skills and knowledge that will allow them to strategically integrate various MARKETING COMMUNICATION TOOLS such as PUBLIC RELATIONS, ADVERTISING, INTERNET MARKETING, PERSONAL SELLING AND SALES PROMOTION towards developing consumer-centric, result-oriented marketing communication solutions.

 

There will be a briefing session to explain more about this course. The talk is scheduled as below.

 

1st session - 7th January 2012

 

2nd session – 14th January 2012

 

 

Venue : Level 7 , Wisma Sejarah , Jalan Tun Razak , 50400 Kuala Lumpur

 

Time : 10.30am – 12.30 pm



Attachment: brochure

Related Article


Registration Activities For Sem I 20142015
REGISTRATION ACTIVITIES FOR POSTGRADUATE STUDENTS  SEMESTER I, ACADEMIC SESSION 2014/2015     Downloads > Registration Activities for Sem I
Read More...

IPS Graduate Fund
 APPLICATION FORM   PAPER PRESENTATION (ORAL) – IPS Graduate Fund  
Read More...

Study Abroad Mobility Fund Application
Study Abroad Mobility Fund Is Now Available. Kindly Download The Application Form On Our Website:    Students are encourage to get funding from other sources as well. Kindly visit the below website:   DAAD Scholarships : http://www.daad.de Erasmus ...
Read More...

All News, News Archive