First postgraduate programme in Kuala Lumpur to be offered by Universiti Sains Malaysia

Intergrated Marketing Communication (IMC)

The USM’s Integrated Marketing Communication (IMC) postgraduate programme offers applied learning that uniquely combines the rigours of both PERSUASIVE COMMUNICATION AND MARKETING. The programme has been specifically designed to produce decision makers who can navigate effectively between the ANALYTICAL and CREATIVE challenges of IMC. Students will master the principles of IMC and develop skills and knowledge that will allow them to strategically integrate various MARKETING COMMUNICATION TOOLS such as PUBLIC RELATIONS, ADVERTISING, INTERNET MARKETING, PERSONAL SELLING AND SALES PROMOTION towards developing consumer-centric, result-oriented marketing communication solutions.


There will be a briefing session to explain more about this course. The talk is scheduled as below.


1st session - 7th January 2012


2nd session – 14th January 2012



Venue : Level 7 , Wisma Sejarah , Jalan Tun Razak , 50400 Kuala Lumpur


Time : 10.30am – 12.30 pm

Attachment: brochure

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