Search:
Type:

First postgraduate programme in Kuala Lumpur to be offered by Universiti Sains Malaysia


Intergrated Marketing Communication (IMC)

The USM’s Integrated Marketing Communication (IMC) postgraduate programme offers applied learning that uniquely combines the rigours of both PERSUASIVE COMMUNICATION AND MARKETING. The programme has been specifically designed to produce decision makers who can navigate effectively between the ANALYTICAL and CREATIVE challenges of IMC. Students will master the principles of IMC and develop skills and knowledge that will allow them to strategically integrate various MARKETING COMMUNICATION TOOLS such as PUBLIC RELATIONS, ADVERTISING, INTERNET MARKETING, PERSONAL SELLING AND SALES PROMOTION towards developing consumer-centric, result-oriented marketing communication solutions.

 

There will be a briefing session to explain more about this course. The talk is scheduled as below.

 

1st session - 7th January 2012

 

2nd session – 14th January 2012

 

 

Venue : Level 7 , Wisma Sejarah , Jalan Tun Razak , 50400 Kuala Lumpur

 

Time : 10.30am – 12.30 pm



Attachment: brochure

Related Article


Registration and Orientation Programme - Master of Medicine Under Ministry of Health Malaysia
Academic Session 2015/2016    
Read More...

DATE AND TIME FOR COLLECTION OF DEGREE SCROLL AND ACADEMIC TRANSCRIPT
The venue for Postgraduates (Master and Doctor of Philosophy graduands to collect their degree scroll and academic transcript is at ‘Dewan Peperiksaan A’, in the ‘Dewan Utama Pelajar’ (in front of the parade ground). Date and time of collection is as follows :-   ...
Read More...

New Procedures for Thesis Submission for Postgraduate Research Mode Students from SCHOOL only
New Procedures for Thesis Submission for Postgraduate Research Mode Students from SCHOOL only. Kindly be informed this new procedure is only applicable for students from SCHOOL only. Students from Institute or Centre, the procedure of thesis submission is remain the same. This new procedure is effec...
Read More...

All News, News Archive